Why is a Minimalist Email Design Important?
Based on data from Constant Contact, about 50 percent of customers said that email is their preferred means of business communications, especially compared to SMS and social media. Email marketing has proven its credibility in increasing brand awareness and conversion rates, even for small businesses.
Every day, consumers receive tons of emails from different brands. So the question is, how can a brand stand out from the others? Well, this is where minimalist email designs play a vital role. Since most consumers are busy and on-the-go, they prefer straight to the point emails – typically a quick read with a clear message. The idea of “less is more” has never been this important.
In fact, well-known companies already practice minimalism in their email marketing which seem to work and contribute to their success. One of which is Foot Locker – a trusted one-stop-shop for different brands of shoes from Nike to Adidas. This is one of their latest marketing emails for the latest drop of Jordan sneakers. It’s simple, yet effective.
