Email marketing seems like an overwhelming task, especially when considering the vast audience you’re trying to reach. The good thing is tons of email marketing tools can make this task easier and more efficient. Don’t feel bad because about 85% of B2B marketers also take advantage of email marketing tools daily.
An email marketing tool is software that can test, create, optimize, and monitor email campaigns for you. Depending on your goal in email marketing, you can use different marketing tools in the market. Some tools have automation, while other tools have advanced analytics features. To make it easier for you, we’ve compiled the top seven tools you can implement in your email marketing strategy.
Why are Email Marketing Tools Important?
Nowadays, most businesses use email marketing as their primary method of communicating with their customers. Email marketing has proven to increase brand recognition and drive conversions – even for small businesses. With the myriad of the latest email marketing trends, it can get overwhelming to keep and know how to stand out from the sea of emails that consumers get daily.
The good news is there are email marketing tools that can make your life easier and hassle-free. Crucial tasks like analysis reports, data-driven decisions, personalized emails, A/B testing, and more can be accomplished faster with email marketing tools.
In fact, companies like Spotify and Headspace who are known to send great marketing emails take advantage of these tools. Headspace knows its target audience as a meditation and mindfulness app, it comes up with a consistent and welcoming brand voice. Meanwhile, Spotify focuses on engaging with its subscribers by sending weekly roundups, reminders to renew subscriptions and new drops of favorite artists.
What to Look for in an Email Marketing Tool?
You can quickly narrow down your options with email marketing tools once you’ve established the results you want to achieve. You’ll find different email marketing tools online and each of them can offer a specific feature. Here are some of the features that you can look for in an email marketing tool:
- Automation
- You need to stay in contact with your potential customers in your mailing list and the most efficient way to handle this is through email automation. From welcoming campaigns to transactional messages, automated emails can keep your audience engaged.
- Audience segmentation
- Your potential customers may be in different stages of the purchase cycle – some being in the research stage, while others are ready to purchase. Some email marketing tools can create a buyer persona for you so you know the targeted content to send to specific customers.
- Email templates and customization
- You don’t have to write your emails from scratch, some tools offer pre-written templates that are open for customization so your emails are on brand.
- Analytics and reports
- There are email marketing tools that have robust and reliable analytics that can conclude data for you. This information can be used to enhance your email marketing strategies.
- Built-in CRM
- Customer relationship management or CRM can help you provide tailored experiences to your potential customers. Some tools can conclude and organize customer information to set up automated emails and marketing strategies that are most effective for their behavior type.
7 Easy-to-use Email Marketing Tools
Klaviyo
Klaviyo is an SMS and email marketing tool that focuses on driving sales and boosting customer engagement for e-commerce companies. It offers a wide selection of templates, segmentation options, and automation. Its robust reporting and analytics features make it an impressive tool for small and midsize businesses with previous experience in email marketing.
- Pricing: Free plan available; Paid plan starts at 45 USD
- Key Features:
- Automated flows – from welcome email to price-drop alerts
- Pre-designed templates
- Content creation using AI
- Robust reporting and analytics
Mailchimp
Mailchimp is one of the most popular email marketing tools because of its user interface and an extensive list of features that focus on engaging customers and increasing conversion rates. It also has excellent 24/7 customer service support that makes onboarding easier and can answer any concerns.
Its advanced segmentation will come in handy for your email campaigns and the automation feature helps re-engage clients.
- Pricing: Free plan available; Paid plan starts at 20 USD
- Key Features:
- Advanced segmentation
- Automated marketing campaigns
- Real-time performance tracking
- Social media integration
Campaign Monitor
Campaign Monitor is a trusted email marketing tool, especially for advanced email marketers. It offers high-quality templates, reliable automation, time zone sending, and smart segmentation. It can also create engaging email campaigns that can cater to the business’ target audience or potential customers and provide a detailed report that you can use to your advantage.
- Pricing: Starts at 11 USD
- Key Features:
- Advance analytics to track campaigns
- Drag-and-drop design tools
- Personalized marketing automation
- A/B Testing
- Smart segmentation
GetResponse
GetResponse is an AI-powered email marketing software that can help you better engage and convert your target audience. With this tool, you can easily engage with your customers through newsletters, autoresponders, and automated emails.
Your customers will feel secure after receiving a transactional email that confirms their purchase. You can also encourage them to continue with their unfinished purchases through abandoned cart emails.
- Pricing: Free trial available; Paid plan starts at 19 USD
- Key Features:
- All-in-one digital marketing platform
- Visual email editor
- Advanced automation workflows
- Create newsletters
- AI-powered email generator
ActiveCampaign
ActiveCampaign can help you grow your business with their expertise in personalized email marketing. Its automation feature can help give your audience targeted content that feels personal and catered to their needs.
The content-specific emails can increase open rates and eventually, influence conversion rates. You can also personalize its pre-designed templates to fit your branding and at the same time expect that emails are always sent on time.
- Pricing: Paid plan starts at 9 USD
- Key Features:
- Pre-designed email templates
- Personal messages based on interactions
- Automated sales CRM
- Integrations with Shopify, WordPress, and Zapier
- Email Designer
- Generative AI
HubSpot
HubSpot is a well-known marketing tool with clients such as Reddit, Casio, Rakuten Advertising, and more. With this tool, you can expect to easily design professional emails backed by Hubspot’s CRM database to sound more personalized.
You can customize free templates to fit your branding and call to action (CTA) objective. It also has an AI feature that enables you to create engaging emails with a few clicks.
- Pricing: Free plan available; Paid plan starts at 15 USD/month/seat
- Key Features:
- All-in-one comprehensive marketing report
- Automate tasks and sales processes
- Content optimization for Google SEO ranking
- CRM integration included
- Free templates
- AI content writing
SendX
SendX is an email marketing tool that will help you build email lists, automate email content, and send unlimited campaigns. With SendX, you can quickly improve your email engagement through its robust features that make email marketing more efficient.
You can easily create personalized emails and newsletters for your audience to improve click and conversion rates. It has a built-in tagging and segmentation tool that can keep your email list organized in sending emails to the right recipients, especially on customer’s birthdays.
- Pricing: Free trial available; Paid plan starts at 9.99 USD
- Key Features:
- User-friendly interface
- Automation and segmentation
- A/B testing
- Pre-designed templates
- WordPress plugin
What is the Best Tool for Email Marketing?
The right email marketing tool can depend on what you’re looking for as a business, whether you need robust analytics, AI-generated emails, CRM integrations, or advanced segmentation.
Besides the above-mentioned list of software, the best tool for email marketing is your patience to see results. It surely takes time to get the attention of consumers, but with the right campaigns and consistency in branding, it’s only a matter of time before you get the results you’re looking for. It’s best to take advantage of these tools to make your email marketing life easier and get a more organized summary of data to base your next move for your potential clients.
Ready to start?
